A lean team
for large social media channels
A lean team for large social media channels
An Instagram channel is more than the sum of its posts.
It needs an idea, a rhythm,
recognizable formats, curation and someone
who holds it all together over time.
What we take on
In practice, it often looks like this.
Everyone does their part.
No one owns the whole.
The senior wins the pitch.
The junior runs the channel afterwards.
The budget is there.
The time isn't.
The content looks good.
It isn't social-first.
There's no shortage of material.
There's a shortage of selection.
Too big for the working student.
Too small for the big agency.
The campaign is strong.
The channel in between stays empty.
The channel still works like it's 2023.
Instagram doesn't.
The channel is a press feed with pictures.
News in. Post out.
This isn't a problem of effort.
It's a problem of structure.
Someone has to run the channel.
Not more sign-off rounds.
More experience at the channel.
See where it stalls.
Sharpen formats.
Select content.
Help run execution.
SUPERFEED isn't an agency.
But a tight-knit core team of experienced freelancers – fast, flexible, no overhead.
Michael Schulz
@berlinstagram, 500,000+ followers.
Photography & visual channel management.
100+ brand, travel and culture projects as a creator.
Stephan Hamacher
Strategy, client relations, ongoing channel management.
Complex setups with brands, agencies and production.
Why that makes a difference in the work.
Closer to the decision.
Strategy, creative direction and execution stay close together. Whoever sets the direction stays on the work.
Faster to adapt.
When formats, platform logic or timing shift, there's no big apparatus to move. We can react quickly.
Better staffed.
Usually as a duo. When needed, with exactly the creators, photographers, filmmakers or producers the project calls for.
Want your channel to get stronger?
Then let's talk about where it stands and what it needs next.
Selected references
Channels we've built, sharpened and run.
Out of more than 10,000 submissions, only the best went live. The result was a channel that could deliver high-quality content almost daily: with 20+ creators, photo trips, launch events, PR features and a system that made quality possible over years.
At its heart was a curated video portrait series with international photographers. The people we introduced on Instagram could later be experienced live at the fair: in talks, workshops, photo walks and meet & greets.
A channel that used to matter mostly around the fair became a format that could carry the whole year. It grew from around 15,000 to 33,000 followers. The video series won 2nd place at the German Business Film Award.
The task: develop content that works for the brand, stays credible for the artists and lands with the audience. That included hero formats, daily baseline content, festival productions, artist approvals and assets often produced and published the same day.
A selection from 50+ partners
@berlinstagram gave rise to an international network of photographers and creators, plus campaigns and productions for over 100 brands, agencies and destinations.
A selection from 100+ partners
Right at the Instagram channel.
Strategy, creative direction, production and channel management from one well-established setup.
We step in where a channel needs more clarity, better formats or more reliable execution. With experience from years of channel management, complex brand setups and more than 100 brand, travel and cultural projects.
What we take on
Channel strategy
Positioning, the channel's role, topics and rhythm.
Format development
Recognizable series, sections and content mechanics that fit the channel.
Creative Direction
Visual language, storytelling, briefings and quality control across all content.
Content production
Photo, video, motion, editing and on-location productions.
Editorial and channel management
Planning, selection, publishing, community and coordination in day-to-day operations.
Creators and network
Casting, briefing, curation and collaboration with the right creators and producers.
Analysis and development
Insights and ongoing adjustment of formats, rhythm and channel management.
Embedding into existing teams
Directly with the client, as a duo or as a specialized addition to agencies, in-house teams and productions.
A direct line to the people who do the work.